How To Test Your Marketing

Look at your project.

Does it feel like marketing? 

If the answer is yes, start over. 

If the answer is no and calling it marketing sounds like an insult to the project, you’re on the right track. 

Keep going until it’s art, a story, a small glimpse into the deep dark corners of your brain.

Settle for marketing, and it will be treated as such. Scrolled past, distrusted, and ignored. 

Create work close to your heart that scares you to put out. People will relate.  

We’re all scared.

Your truth can’t lose.