By The Numbers
To anyone thinking about creating content of their own, here is what I’ve learned so far.
The numbers are small.
That’s okay.
To have an underdog story, you have to start at the bottom.
Takeaways:
Back to basics - The homepage and your basic info; who, what, why is where most people will land, duh. Make them sticky. I have a lot of work to do.
For reference, I’ve only directed people to the homepage in one Instagram post and never to my “Marketing Services’ or ‘Team,’ yet they are my most viewed pages.
Join the conversation - If people aren’t talking about you, create content based around conversations they’re already having. “What will Save Skateboarding?” and a marketing story about Nike SB were some of my most clicked blog and social posts. Skaters have strong opinions on both.
Sad songs make me happy - We are all going to face death. We are going to feel something when we do. The best stories are often sad ones because we can all relate. Behind the ‘How Marketing Wins’ and skateboarding clickbait, emotional topics rose to the top of my page views. Self-loathing, a deceased dog, and gun violence in schools, to name a few.
You don’t need to cater to the sad, but try to create things that force people to feel. Happy, sad, or mad, never in between.
Prediction:
Stories > Data: This post is an experiment in transparency. I have a feeling it will perform poorly. No one likes graphs and data. I promise the next one will be a story. 😉
